What This Pillar Is About

Why You Need This

What is GMV Max Ads?

How to set them up

How to scale

Screenshots and Proof

The Ads + Affiliates Flywheel:

CleanShot 2025-12-23 at 14.29.44.png

True scale comes from combining GMV Max with your affiliate strategy:

  1. Affiliates post organic videos
  2. Identify top 10% performers (GMV, views, engagement)
  3. Get Spark Ad authorization from creators
  4. Add to GMV Max campaigns
  5. Ads drive more sales → higher affiliate commissions
  6. Affiliates create more content (incentivized by earnings)
  7. More content → better GMV Max performance
  8. Repeat

This creates compounding growth instead of one-off wins.